The year 2019 marked a significant turning point for Celine, a house steeped in history and synonymous with a certain effortless Parisian chic. The arrival of Hedi Slimane as creative director, announced in January of that year, sent shockwaves through the fashion world. His appointment, following Phoebe Philo's departure, promised a radical shift in aesthetic, a departure from the minimalist, sophisticated style that had defined Celine for years. This article will delve into the impact of Slimane's vision on the Celine brand in 2019, examining his debut collection, his campaigns, the controversies surrounding his tenure, and his legacy within the context of his previous work at Saint Laurent and Dior Homme.
Hedi Slimane Celine Campaign: Slimane's first campaign for Celine was as striking and polarizing as his appointment itself. Gone was the understated elegance of Philo's era. Instead, Slimane presented a darkly romantic, intensely stylized vision. The imagery, heavily reliant on black and white photography, showcased a lean, androgynous silhouette. Models were often captured in dimly lit settings, emphasizing the clothes’ textures and the overall moodiness of the collection. This aesthetic, a hallmark of Slimane's previous work, was a deliberate rejection of the previous Celine identity, signaling a bold new direction. The campaign, while visually arresting, sparked immediate debate. Some lauded its artistic merit and powerful visual storytelling, while others criticized it for being overly reliant on a familiar Slimane formula and lacking the unique identity that defined Celine under Philo. The campaign's impact was undeniable, however, instantly generating conversation and placing Celine firmly back in the spotlight. It was a calculated risk, and Slimane played it to the hilt.
Hedi Slimane Celine Designer: Slimane's reputation as a designer precedes him. His tenure at Dior Homme, where he redefined menswear with his skinny silhouettes and rock-and-roll aesthetic, and his subsequent, highly successful years at Saint Laurent, cemented his status as one of the most influential figures in contemporary fashion. His arrival at Celine represented a significant shift, not just for the brand, but for the broader fashion landscape. He brought with him a distinct design language: a focus on sharp tailoring, a preference for lean silhouettes, and a consistent exploration of rock-inspired aesthetics. His debut collection for Celine, Summer 19, presented a clear articulation of this vision. The collection featured skinny jeans, tailored jackets, and an array of leather goods, all imbued with a sense of youthful rebellion. The color palette was predominantly dark, with accents of vibrant color used sparingly to highlight key pieces. The overall effect was one of sleek sophistication with an underlying edge, a departure from the softer, more relaxed aesthetic that previously characterized Celine.
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